Subway advertise what they make to the full extent of turning the bus into a giant sub roll.
This image shows how strong the image can be perceived as the Python is crushing the bus as it constricts around it.
This is my final design for the Aprire letterhead. I centralised the logo at the top which looked better and lined up with the address at the bottom of the page.
This is my design for the business card. The straight right edge of the ‘a’ was to link with the ‘e’ of Aprire to form an explanation mark.
This is the back view of the business card. I simplified the logo into a symbol and added the business address at the bottom centralised. I created a logo silhouette and turned it upside down utilising David Carson’s technique.
This is the compliment slip design.
I created this poster with the same methods of the artist ‘Banksy’.
This is the first time I have used spray paint.
I took photographs of different textures of walls. This is set on a marble wall.
As a way of advertising this is very good as it always visible wherever the vehicle is, it’s much cheaper than bus advertising and can be kept on as long as you wish. It also helps to protect the vehicle’s paintwork so that when the vinyl wrap is removed, the vehicle is in good condition underneath.
This is not a new idea – Kellogg’s have used them for many years, but modern materials make it much quicker and easier to cover a vehicle to act as a moving advert.
It is possible to completely cover any vehicle with full colour images and text on a wrap. Costs depend on the type of material used and the type of vehicle – some vans, for example, are more difficult to wrap because of the shape.
One website offers a full list of prices for each popular type of delivery vehicle:
The cheaper prices are for single colour wraps to change a vehicle – for a full colour digital image and/or text wrap, Option 1 is the correct price. Cheaper vinyl could be used that does not protect the vehicle as much or last as long if the marketing period was only for a short time.
Although this would cost two or three times as much as each bus T-panel, the bus panels only stay on for two weeks. These could stay on for months and advertise the product every day to remind people about it.
As my cereal is mainly aimed at children, CITV is the best channel to advertise on as it will be shown between programmes kids enjoy. As it is a free channel, unlike others like the Disney Channel which are paid for, this means more people are likely to see it (an average 600,000 viewers each day).
The channel is shown all over the country so there should be no extra charges for different regions. This means the advert could be shown more times in a week as it would cost less as well as reaching the main audience.
Although a morning slot seems like a good idea as it is breakfast time, both parents and children may be hassled as they are getting ready to go out so may not take the advert in. I think two showings in the afternoon would be good, perhaps between 4 and 5 when children are home from school and watching TV but before adult programmes and dinner time get in the way.
Two showings a day in this time slot would cost about £300 which would cost around £2,100 for a week. It could be shown twice every day for a week before the product is launched then twice a day for two weeks after. This would cost about £6,300.
After this, I would drop the advert down to one showing a day in a slot between the most popular programmes three days a week – Monday, Wednesday and Friday. Many children might not watch as much TV in this timeslot at the weekend. This would cost around £450 a week.